Welcome to the DIVA Survey – which focuses on the lives and needs of lesbian, gay, bi, trans, queer, intersex and asexual people and allies (people who support the LGBTQIA community but aren’t part of it). We are conducting this survey as part of Lesbian Visibility Week (22 to 28 April 2024), which aims to increase lesbian visibility, build public understanding of LGBTQIA women and non-binary people’s experiences (referred to as ‘LGBTQIA people’ within the survey), and make a positive difference in our lives. In 2024, Lesbian Visibility Week’s theme is ‘unified not uniform’ – celebrating the diverse experiences of LGBTQIA women and non-binary people as well as the strength of our LGBTQIA community.

This research is the chance to make sure that your voice is heard and your experience is understood. Help us change the conversation and set a positive agenda for LGBTQIA women and non-binary people.

Lesbian Visibility Week is headline sponsored by the London Stock Exchange, and the DIVA/Curve survey is being conducted in partnership with Kantar, helping you shape your brand future with the world’s first Inclusion Index and the new Brand Inclusion Index. This survey will take you between five to eight minutes to complete. It is confidential and anonymous.

GDPR compliance – This survey will ask you some sensitive questions, which you may prefer not to answer. However, if you choose to, your responses will only be used for aggregated statistics (overall percentages), to analyse groups of people. Your responses will be confidential to Kantar and DIVA Media Group and Curve.

Each year DIVA releases their annual DIVA Survey in partnership with Kantar, the people behind the world’s first Inclusion Index. The DIVA Survey 2024 takes 5-8 minutes to complete and all answers will remain confidential and anonymous, so feel free to open up about your experiences.

This research is the chance to make sure that your voice is heard and your experience is understood. Help us change the conversation and set a positive agenda for LGBTQIA women and non-binary people.

You can take the relevant survey here: UK | US | IN | ZA. 

Our 2023 survey results highlighted that 81% of people feel they are able to be open with their sexuality with their close friends, however, sadly only 25% of trans, intersex and non-binary people felt safe travelling abroad and a shocking 31% of the same group felt safe in bars, clubs and nightclubs.

This survey will close on 19 February 2024. So get your answers in! 

With love,

Team DIVA x Kantar