Drive Brand Growth Through Inclusion (APAC Session)

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Drive Brand Growth Through Inclusion (APAC Session)

July 16 @ 5:00 am - 6:00 am BST

Free

Get ready to have inclusion metrics at your fingertips, join us for the launch of the Brand Inclusion Index. 

A first of its kind in the market, we have used an accessible, all-encompassing research methodology to connect with underserved populations across the globe. Learn how to push the boundaries of traditional market research with the Brand Inclusion Index, that overrepresents the underrepresented to evaluate if brands are meeting the needs of often overlooked, undervalued, consumer groups.

The webinar will not only be an introduction to the product but a celebration of brands who currently set the gold standard on inclusive marketing. Hear from industry pioneers that have created more brand growth and positive social change by embracing and representing diverse populations.

Brand inclusion is no longer just a nice-to-have, it is essential for brands to stay relevant. This is especially the case as we see a generational shift that has opened the door to a wider range of identities whilst also creating a new culture that demands for everyone to be welcomed and understood.

Get a sneak peek of the 2024 study which covers 648 brands in 18 countries across 28 different categories. We will reveal:
– Learnings from the brands that are paving the way for inclusive marketing
– How to close inclusion gaps to make sure your approach to diversity, equity and inclusion appeals to those who experience discrimination
– A preview of our inclusion benchmark

Venue

Online
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